Entrepreneurship
Freedom + Insanity=
Enterprise
The best way to predict the future is to create it.
I never set out to be an entrepreneur; I just saw opportunities for change and naively went for it. The desire to see “a better way” come to fruition was simply stronger than the inevitable ups and downs. Plus, I have a partner who also dreams big.
I’ve met and worked with some true innovators—Microsoft’s Bill Gates, Activision's Bobby Kotick, and Roku’s Anthony Wood. Frustratingly, most of the remarkable women I met are not as recognizable. Along the way, I learned more than any MBA could ever teach.
Some of my ventures
The Blue Ribbon SoundWorks, Ltd.
Originally called Blue Ribbon Bakery, The Blue Ribbon SoundWorks grew out of my and co-founder’s (and now husband’s) desire to “create a better musical mousetrap.” Computer science, not music, drove the early days of music software and as a result, the results often failed to acknowledge the language and process of the composing musician. We sought to change that and in the process created more than 50 music products found worldwide. Our AudioActive technology caught the eye of Microsoft, who eventually bought it and the company that made it.
BrandAcuity
I founded BrandAcuity to serve fledgling entrepreneurs as they set up and expanded their companies. During its existence, I helped grow a number of concerns including a real estate practice, multiple independent school admissions teams, software startups, and non-profits. BrandAcuity ultimately became Mindsight, LLC.
Mindsight, LLC
I created Mindsight to encompass not only the services of BrandAcuity but also to serve as a publishing arm for my technology and creative ventures. In addition to licensing audio technology, Mindsight holds music and print publishing contracts, produces creative content for live and online forums, and provides strategic marketing and business development consulting.
NewBlue, Inc.
When starting NewBlue, my co-founder and I saw tremendous parallels between the music technology field ten years earlier and the growing importance of video. Just as music software had empowered millions to produce music affordable, videos hold the power to do the same. NewBlue empowers both live and post-production with an array of titling, streaming, and effects products.
patents / Mad Inventions
Distributed Media Personalization
System and method for distributed media personalization.
A method of generating edited video, the method comprises displaying, at a user device, information related to one or more video tags, the video tags representing options for generating an edited version of an unedited video; receiving, at the user device, a selection of one of the one or more video tags; and transmitting, from the user device, the unedited video, the selection of the one or more video tags, and an indication of a video sharing website where the edited version of the unedited video is to be published to a remote server.
Media Personalization Using Templates
Systems and methods for media personalization using templates.
Systems and methods for generating edited media. In an embodiment, one or more media assets are received. A theme template comprising one or more entries is retrieved, and the entries are populated with the received media assets to generate one or more composite media products. The media assets may comprise both static and dynamic media assets from multiple data sources. For instance, the dynamic media assets may be user-supplied, whereas the static media assets are retrieved from a structured database and remain the same for a given theme template.
Mentorship
I find great joy in seeing others fly.
It’s as if, in doing so, I am flying myself. I am particularly dedicated to mentoring those who come from challenging circumstances, as well as entrepreneurs, girls and women and the underrepresented.
If you’re interested in mentorship and think we’re a match, let me hear from you.